5 things to Consider When Building an eCommerce Website
So you've decided to do a complete site redesign or come to the conclusion that your metrics don't behave as you thought they would? Have you finally decided to implement the feature that you are sure will increase your conversions? Here are some common eCommerce design pitfalls we often see in the wild when you consider taking the next step in growing your eCommerce business. Table of Contents: 1) Don't use yourself as a typical personality 2) Always track changes and new features 3) Optimize for your customer's device, not your device 4) Be clear on the category hierarchy 5) Don't skimp on the search functionalities 1) Don't use yourself as a typical personality One common thing both web designers and merchants sometimes think is that they know what's best and go a straight line without looking left and right subjectively. We define needs based on something that a person believes is necessary. That's why we often fall into the trap of the assumption